Universal Sports Pedals To Deal For Vuelta A Espana

Universal Sports Pedals To Deal For Vuelta A Espana

Universal Sports has inked an exclusive four-year multimedia deal to broadcast the Vuelta a Espana , a three-week road cycling stage race.

The network will broadcast throughout next month’s Vuelta, beginning with the start in Assen, Holland, on Aug. 29, and ending in Madrid, Spain, on Sept. 22.

Deal terms were not disclosed.

Universal Sports will provide more than nine hours of Vuelta programming every day during the three-week event. Every stage will be shown live at UniversalSports.com every morning and replayed on the network, which also will encore an enhanced stage replay in primetime.

Additionally, UniversalSports.com will have an online Tracker that will show each rider’s location on the course, stage maps, and integrated videos. The site will also offer full-length videos, highlights, photos, recaps, and behind-the-scenes interviews.

With the agreement, Universal Sports, which now reaches 56 million homes, has two of the three Grand Tour bicycle races, as it presented the Giro d’Italia in May.
Additional cycling events on Universal Sports include the Tour of the Basque Country, the Road Cycling and Track Cycling World Championships, other UCI Road and Track events, BMX World Championships, mountain biking, and cyclocross.

“We’re thrilled to have the Vuelta as part of our growing cycling lineup, allowing us to provide viewers with more of the world’s top cycling events, including two of the three Grands,” said Carlos Silva, president and COO of Universal Sports, in a statement. “Collectively between Universal Sports and UniversalSports.com, we’ll show every moment of this exciting competition, offering the most broadcast and online coverage of the Vuelta ever.”

 

Comments are closed.