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spy

Spy

This is a brief behind the scenes look into the now famous SPY ToC cycling commercial featuring Matthew Busche and Mike Montgomery. Considered to be the most unique road bike action caught on film in recent memory, this short doco features unseen, crazy footage of Montgomery doing ridiculously sick stuff on a Specialized bike built for the road. He even manages to pull off a superman back flip—known to be the first time anyone has ever done one on that kind of bike. Under the creative direction of its CEO Michael Marckx, the California based eyewear brand SPY built this unique commercial to be a playful expression of its youthful, irreverent point of view by bringing an action sports mentality to road cycling, as well as sending a “Youth Against the Old Guard” message. The idea was this: Matthew Busche—Spy athlete and 2011 U.S. National Road Race Champion—trains a lot. To be the best requires tremendous focus and hard work—which equates to pain and monotony. To get through it, Busche says his mind drifts in and out of daydreams. Told through the prism of Busche’s daydream, the :30 diversion takes viewers on a journey with him as he imagines himself hitting the alluring trails of California’s coastal mountain ranges and doing some crazy stuff on a bike strictly built for pavement. SPY asked its mountain bike freestyle rider Mike Montgomery (Teams Specialized and Monster Energy) to stunt double for Busche’s wildest fantasies of doing things on his road bike that no one else has done before. That is, until Montgomery did them for him. This spot was originally built to air mid-May in 2012 on NBC during the Tour of California (ToC) cycling race. Going into the event, Busche was set to play an important role in the ToC for Team Radio Shack-Nissan-Trek.
This is a brief behind the scenes look into the now famous SPY ToC cycling commercial featuring Matthew Busche and Mike Montgomery. Considered to be the most unique road bike action caught on film in recent memory, this short doco features unseen, crazy footage of Montgomery doing ridiculously sick stuff on a Specialized bike built for the road. He even manages to pull off a superman back flip—known to be the first time anyone has ever done one on that kind of bike. Under the creative direction of its CEO Michael Marckx, the California based eyewear brand SPY built this unique commercial to be a playful expression of its youthful, irreverent point of view by bringing an action sports mentality to road cycling, as well as sending a “Youth Against the Old Guard” message. The idea was this: Matthew Busche—Spy athlete and 2011 U.S. National Road Race Champion—trains a lot. To be the best requires tremendous focus and hard work—which equates to pain and monotony. To get through it, Busche says his mind drifts in and out of daydreams. Told through the prism of Busche’s daydream, the :30 diversion takes viewers on a journey with him as he imagines himself hitting the alluring trails of California’s coastal mountain ranges and doing some crazy stuff on a bike strictly built for pavement. SPY asked its mountain bike freestyle rider Mike Montgomery (Teams Specialized and Monster Energy) to stunt double for Busche’s wildest fantasies of doing things on his road bike that no one else has done before. That is, until Montgomery did them for him. This spot was originally built to air mid-May in 2012 on NBC during the Tour of California (ToC) cycling race. Going into the event, Busche was set to play an important role in the ToC for Team Radio Shack-Nissan-Trek.

The California based eyewear brand Spy built this unique commercial to be a playful expression of its youthful, irreverent point of view by bringing an action sports approach to road cycling, as well as sending a “Youth Against the Old Guard” message. The idea was born of this: Matthew Busche—Spy athlete and 2011 U.S. National Road Race Champion—trains a lot. To be the best requires tremendous focus and hard work—which equates to pain. To get through it, Busche says his mind drifts in and out of daydreams. Told through the prism of Busche’s daydream, viewers journey with him as he imagines himself hitting the alluring trails of California’s coastal mountain ranges and doing some crazy stuff on a bike strictly built for pavement. SPY asked its mountain bike freestyle rider Mike Montgomery (Teams Specialized and Monster Energy) to stunt double for Busche’s wildest fantasies of doing things on his road bike that no one else has done before. That is, until Montgomery did them for him. This spot was originally built to air mid-May in 2012 on NBC during the Tour of California (TOC) cycling race. Going into the event, Busche was set to play an important role in the TOC for Team Radio Shack-Nissan-Trek. To see this commercial’s extended version and behind the scenes story, go to www.spyoptic.com/performance.
Director: Jason Baffa Director of Photography: Scott Kassenoff Editor: Ian Douglass/Salt Producers: Devon Howard & Michael Marckx for SPY Produced in Association with Jason Baffa Films Writer/Creative: Michael Marckx Art Direction: Micah Dunham Camera: Andrew H. Petersen, Jason Baffa, Scott Kassenoff Stunt Man: Mike Montgomery

The California based eyewear brand Spy built this unique commercial to be a playful expression of its youthful, irreverent point of view by bringing an action sports approach to road cycling, as well as sending a “Youth Against the Old Guard” message. The idea was born of this: Matthew Busche—Spy athlete and 2011 U.S. National Road Race Champion—trains a lot. To be the best requires tremendous focus and hard work—which equates to pain. To get through it, Busche says his mind drifts in and out of daydreams. Told through the prism of Busche’s daydream, viewers journey with him as he imagines himself hitting the alluring trails of California’s coastal mountain ranges and doing some crazy stuff on a bike strictly built for pavement. SPY asked its mountain bike freestyle rider Mike Montgomery (Teams Specialized and Monster Energy) to stunt double for Busche’s wildest fantasies of doing things on his road bike that no one else has done before. That is, until Montgomery did them for him. This spot was originally built to air mid-May in 2012 on NBC during the Tour of California (TOC) cycling race. Going into the event, Busche was set to play an important role in the TOC for Team Radio Shack-Nissan-Trek. To see this commercial’s extended version and behind the scenes story, go to www.spyoptic.com/performance.
Director: Jason Baffa Director of Photography: Scott Kassenoff Editor: Ian Douglass/Salt Producers: Devon Howard & Michael Marckx for SPY Produced in Association with Jason Baffa Films Writer/Creative: Michael Marckx Art Direction: Micah Dunham Camera: Andrew H. Petersen, Jason Baffa, Scott Kassenoff Stunt Man: Mike Montgomery

CajunMan

Precision Bikes LOVES CajunMan Triathlon and wants to help make your race one of the best this season!
SALE:
25% OFF all shoes!
25% OFF all Tifosi Sunglasses!
50% OFF all SPY Glasses!
50% OFF all 2XU Products!
25% OFF all Road and TT Helmets!

*all products that are on sale are in stock items. The sale excludes the new Rudy Project Vortex helmet.

Don’t forget, Precision has race belts, nutrition, goggles, and triathlon apparel!
See you out on the course!
CajunMan

4th

Precision Bikes 4th of July SALE….
June 30th-July 5th! ALL IN STOCK OAKLEY, SPY, AND TIFOSI SUNGLASSES ARE 30% OFF!

Precision Bikes will be CLOSED on Friday July 4th

and will REOPEN Saturday July 5th!
Photo: Precision Bikes 4th of July SALE....<br />
June 30th-July 5th! ALL IN STOCK OAKLEY, SPY, AND TIFOSI SUNGLASSES ARE 30% OFF!</p>
<p>Precision Bikes will be CLOSED on Friday July 4th and will REOPEN Saturday July 5th!

No matter what your ride is Precision Bikes can fix it! Not sure if this model is Mark Miller’s.  Though I don’t think it’s Italian….

Congratulations to Canada’s own Stevie Smith on his 3-peat win in the Men’s Pro division and Emmeline Ragot taking the Gold in the Women’s Pro division on a burly Canadian Open DH Course….and of course the infamous Hecklers Rock Action! 
A great wrap up to Crankworx Whistler 2013. 
Next year’s Dates – August 8-17, 2014! 
Last weeks Crankworx festival featured amazing racing, prototypes, spy shots, and new launches, but sadly, the fun had to come to an end. 
Missed something or just want to relive a moment?