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MAV_Packaging_Guidelines.indd


Worth noting: Mavic has a contest starting today for a front row seat in the Mavic support car at Paris-Roubaix on 7 April. The contest is open until Monday, March 4th, 2012 12pm (GMT+1). Filling in a simple registration form is the only requirement.

The contest is restricted to people living in an European country and in the United States.

All details here

Come by the shop and check out the new Mavic helmets on the floor. The Syncro retails in $125 and the Plasma retails $180.

Come by the shop and check out the new Mavic helmets on the floor. The Syncro retails in $125 and the Plasma retails $180.

FROM MAVIC:
As you know, aerodynamic properties of wheels vary significantly depending on the frames in which the wheels are being used. Engineers from Mavic and Cervélo met to explore wind tunnel test protocols in which wheels and frames are tested together as a unit. In doing so, they hope to create new bike + rider + wheel solutions to optimize airflow around the complete system. It turns out that a combo of the right wheels in the right frame is faster than the sum of the separate parts.

FROM MAVIC:
As you know, aerodynamic properties of wheels vary significantly depending on the frames in which the wheels are being used. Engineers from Mavic and Cervélo met to explore wind tunnel test protocols in which wheels and frames are tested together as a unit. In doing so, they hope to create new bike + rider + wheel solutions to optimize airflow around the complete system. It turns out that a combo of the right wheels in the right frame is faster than the sum of the separate parts.


This video shows just how insane it is in the peloton for the Mavic motorcycle tech support crew, followed by some decent race footage from this years Paris-Roubaix.
Watch the front driver lock it up about 53 seconds in!

In an attempt to really showcase their close relationship with pro cyclists in the process of developing new wheels, Mavic has released two videos that chronicle what is needed to develop a new road or mountain wheel. The video above obviously is focused on the mighty Thor as he prepares for this year’s Paris-Roubaix, which Hushovd will race on the new Mavic M40.

Clearly, the M40 was not born overnight, as many hours went into engineering, building, and testing the various prototypes. Mavic even states that their engineers build several visually identical wheels that are built to have very different riding characteristics, in order for their test riders to blindly test them and offer their thoughts on why one was better than another. As Mavic notes at the start of the video, they had thought that a tall profile composite rim would be too fragile to stand up to the infamous cobbles, yet testing of the M40 has shown otherwise. The M40 is a 40mm deep carbon tubular rim, with a wide profile, and 24 spokes, and according to Mavic is most likely shown in it’s final spec.

New Mavic R-10 Rims, set complete with Mavic tires.
Hub and Rim are machined down in order to provide a lighter set.
Retails at: $ 1400.=

Noticed this notification on another blog (BKW) and thought to just pass on the message. Please click on Mavic link above for more…